12 trends for 2012
What are the hottest trends in branding, design and marketing this year? The Big experts have weighed in with their annual predictions, and you can find them in our latest Big Talk e-newsletter.
Featured trends include:
• Mobile marketing is hot, hot hot.
• Web design has a new trick up its sleeve.
• Let the content flow.
• Advertising dollars move to digital.
• Color [...]
Change: Count on it. Embrace it.
My mother will soon be 90 years old (yes, really!). It’s amazing when I think of what my mom has seen and experienced in her lifetime: the evolution of the automobile, various technologies, delivery of various services, and how our lives have evolved because of these different innovations. Seriously – think about your life today [...]
Tag, you’re it.
For most clothing labels, gone are the days of the small, concealed, insignificant tag imprinted with Helvetica or Times New Roman. The modern day clothing tag is now a well type directed, well designed, integral part of the clothing. After all, who doesn’t love an awesome tag.
Fantasy Logos
With the addition of a couple brand new teams and/or name changes to existing teams, I thought I would update this post with the 2011-2012 Big Fantasy Football League logos. Enjoy.
It’s that time of year again. Time to barbecue, swim in the pool, golf, go on long walks with the family… But most importantly, it’s [...]
Is it really customer service?
“People spread messages more effectively than advertising.” Greg Stielstra – Pyromarketing
Returning from a recent vacation my daughter and I stopped at a store that is over a 100 miles away from home. For the first time I purchased a favorite brand of shoes from them. The experience was pleasant and the staff great. After only [...]
“Chikun fur Brekfust” Campain Mooved Me.
It’s my nature to be skeptical of new advertising campaigns. I tend to look for creative flaws, poke holes in the tactics and be jaded with my response. But, Chick-fil-A’s recent campaign promoting their new breakfast items took me by surprise. The whole experience was seamless and perfectly executed.
The campaign started with a promotional Tweet [...]
Less is more.
We recently took a trip to downtown Chicago. We have been there many times shopping on Michigan Avenue. We never took the time to walk down to Millennium Park until this summer. Now, I have heard of “The Bean” (officially known as Cloud Gate) but had no real idea of what to expect. But, as [...]
Attack of the Auto-tuned Hacks
Big Time Rush. Miranda Cosgrove. Victoria Justice. What do they have in common? They are all a part of Nickelodeon and Disney’s evil plan to brainwash us into thinking that all you need to be a singer (not a musician, they play instruments) are good looks and an auto-tuner.
Can anyone stop this mindless horde of bubble-gum-auto-tuned-sound-alike [...]
Letting go.
Sometimes it’s hard to be a parent. Sometimes it can be very messy and disorganized. And for the rest of you dads out there (and mom’s) – you know it often takes a great deal of love, patience and the simple trust in “letting go.”
My kid’s are involved in a variety of sports – hockey, [...]
Big supports Matthew 25 walk/run
On Saturday, we had a chance to help one of our favorite charities, Matthew 25 Health & Dental Clinic, by participating in its annual Dr. Philip O’Shaughnessy Walk/Run For Health at Foster Park.
All proceeds from the event fund the clinic, providing free medical, dental and vision services to the uninsured, low-income residents of Allen County.
[...]